Because McDonald's uses a blend of standardized and local elements in order to secure the benefits of their different marketing strategies, it is characterized as a(n)________.

Question

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A hybrid company combines elements of both global and local strategies. McDonald's uses standardized elements such as the iconic golden arches and menu items like the Big Mac, but also incorporates local flavors and cultural nuances in its menu in different countries, making it a hybrid company.

Because McDonald's Uses a Blend of Standardized and Local Elements