Western culture consumers are believed to differ from Eastern culture consumers in their responses to brand extensions because Eastern culture has a(n)________ way of thinking and Western culture has a(n)________ way of thinking.

Question

Quizplus · Accepted Answer

Eastern culture tends to have a holistic way of thinking, focusing on the overall context and connections between concepts, while Western culture tends to have a more analytic way of thinking, breaking down ideas into separate components for examination. This difference in thinking styles can impact how consumers from each culture respond to brand extensions.

Western Culture Consumers Are Believed to Differ from Eastern Culture