________, the degree to which a new product is difficult to understand or use, is especially important when it comes to innovation in high-tech consumer products.
A) Relative advantage
B) Compatibility
C) Complexity
D) Trialability
E) Observability

Question

Quizplus · Accepted Answer

Complexity refers to how difficult a new product is to understand or use, which is a crucial factor in the adoption and success of innovations, particularly in the high-tech consumer products sector.

________, the Degree to Which a New Product Is Difficult