According to consumer information-processing theory,_____ is the final stage through which consumers progress.
A)cognitive dissonance
B)evaluative categorization
C)post-purchase evaluation
D)purchase decision

Question

Quizplus · Accepted Answer

According to consumer information-processing theory, after making the purchase decision, consumers move on to the post-purchase evaluation stage where they evaluate their decision, either positively or negatively. This evaluation helps them in future decision-making processes. Therefore, option C is the correct answer. Option A is incorrect as cognitive dissonance occurs during the evaluation of alternatives stage, option B is incorrect as evaluative categorization occurs during the information search stage, and option D is incorrect as purchase decision is just one step in the decision-making process.

According to Consumer Information-Processing Theory,_____ Is the Final Stage Through