In the analysis of a market,the customer profile should include a:
A)description of consumer weaknesses.
B)summary of production plans.
C)detailed discussion of major customer benefits provided by the product and/or service.
D)profile of major markets not targeted.

Question

Quizplus · Accepted Answer

In analyzing a market, the customer profile should include a detailed discussion of major customer benefits provided by the product and/or service. This helps in understanding the needs and preferences of the target consumers, and how the product/service can fulfill those needs. Describing consumer weaknesses isn't relevant to the customer profile, production plans are more related to the company's operations than the customer profile, and profiling markets that aren't targeted isn't as important as understanding the markets that are being targeted.

In the Analysis of a Market,the Customer Profile Should Include