According to research, when a speaker presents an unexpected rather than an expected position, we are more likely to attribute the message to compelling evidence and thus

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When a speaker presents an unexpected position, it grabs the audience's attention and makes them more engaged with the message. This increased engagement leads us to scrutinize the message for compelling evidence and consider it more carefully. As a result, we are more likely to be persuaded by the message when it is unexpected.

According to Research, When a Speaker Presents an Unexpected Rather