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Iyengar and Colleagues Conducted a Study in Which Subjects Watched

Question 20

Multiple Choice

Iyengar and colleagues conducted a study in which subjects watched specially edited news programs for a week. Generalizing from their results, if you wanted to have college students focus on the issue that tuition is too expensive, you would:


A) run articles in each issue of the college newspaper, thereby keeping the issue in front of the students.
B) present the tuition issue in a high-fear campaign.
C) present the issue only in one or two early issues, thereby depending on the primacy effect.
D) link tuition-setting to corruption in the President's office, thereby using the halo effect.

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