A politician running for re-election is suspected of having misused campaign funds during the last election. Based on the "dilution effect," he or she can reduce the impact of this negative public image by:

Question

Quizplus · Accepted Answer

The dilution effect suggests that presenting irrelevant but positive information can dilute the focus on the negative information. Therefore, the best choice would be to appear in ads that include irrelevant information, such as a story about his or her childhood, to reduce the impact of the negative perception. Appearing in ads that defend their good character or casting doubt on opponents' honesty may appear defensive and may not be effective in changing the negative perception. Celebrity endorsements may also not be effective in changing the negative perception unless they have first-hand knowledge or evidence that proves the politician's innocence.

A Politician Running for Re-Election Is Suspected of Having Misused