Petty and Cacioppo say the two routes to persuasion are:

Name: Petty and Cacioppo say the two routes to persuasion are:
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Question

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Petty and Cacioppo's elaboration likelihood model identifies two routes to persuasion: the central route and the peripheral route. The central route involves a systematic evaluation of the arguments presented, while the peripheral route relies on superficial cues such as the source's attractiveness or credibility.

Petty and Cacioppo Say the Two Routes to Persuasion Are