You have just taken a new position in an organization and you're learning about the job functions of your new colleagues.You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships.Your marketing manager frequently speaks about the need to acquire,keep,and grow customers.Your manager is concerned with which one of the following?
A) customer divestment
B) customer-managed relationships
C) the societal marketing concept
D) partner relationship management
E) customer relationship management

Question

Quizplus · Accepted Answer

The marketing manager's focus on building and maintaining profitable customer relationships, as well as their emphasis on acquiring, keeping, and growing customers, indicates a concern for customer relationship management. Customer relationship management (CRM) is a marketing strategy that focuses on building and sustaining long-term relationships with customers to maximize their lifetime value to the organization. This involves managing interactions with customers across multiple touchpoints, including sales, marketing, and customer service.

You Have Just Taken a New Position in an Organization