You are an assistant marketing director for a firm in a market with many low-margin customers.What type of relationship would be most profitable for you to develop with these customers?
A) full partnerships
B) basic relationships
C) basic partnerships
D) club programs
E) selective relationships

Question

Quizplus · Accepted Answer

Basic relationships are most suitable for low-margin customers as they require less investment and resources, allowing the firm to maintain profitability while still engaging with a large customer base.

You Are an Assistant Marketing Director for a Firm in a Market