Lexus estimates that a single satisfied and loyal customer is worth $600,000 in lifetime
sales.Lexus' concern is an illustration of which of the following?
A) share of customer
B) market share
C) partner relationship management
D) customer lifetime value
E) market share maintenance

Question

Quizplus · Accepted Answer

Lexus' concern is related to customer lifetime value, which is the estimated value that a customer can bring in over their entire lifetime of purchasing from a company. By estimating that a single satisfied and loyal customer is worth $600,000, Lexus is showing a focus on maximizing the long-term value of each customer.

Lexus Estimates That a Single Satisfied and Loyal Customer Is