Customer-perceived value is determined by a customer's ________ of the benefits and costs of a market offering relative to those of competing offers.
A) personal evaluation
B) rational expectations
C) accurate assessment
D) objective evaluation
E) emotional understanding

Question

Quizplus · Accepted Answer

Customer-perceived value is subjective and based on a customer's personal evaluation of the benefits and costs of a market offering compared to those of competing offers. It is not necessarily based on rational expectations or objective evaluation, but rather on a customer's individual assessment and emotional understanding.

Customer-Perceived Value Is Determined by a Customer's ________ of the Benefits