It is most accurate to say that customers buy from stores and firms that offer which of the following?
A) the highest value for the dollar
B) the highest customer-perceived value
C) the highest level of customer satisfaction
D) the most attractive company image
E) the most concern for society's interests

Question

Quizplus · Accepted Answer

While customers do consider the value they receive for their money, it is ultimately the perceived value that influences their buying decisions. A higher customer-perceived value takes into account factors such as quality, convenience, and brand image. This is why companies often invest in branding and marketing efforts to create a strong brand image and reputation, which in turn can increase customer-perceived value and loyalty.

It Is Most Accurate to Say That Customers Buy from Stores