Greater consumer control means that companies must rely more on marketing by ________ than by ________.
A) interruption; involvement
B) attraction; intrusion
C) socialization; information
D) producing; selling
E) inspiration; competition

Question

Quizplus · Accepted Answer

Greater consumer control means that companies must rely more on attraction, which involves creating content that draws consumers in, rather than intrusion, which involves interrupting their experience with traditional advertising methods.

Greater Consumer Control Means That Companies Must Rely More on Marketing