The marketing world is embracing ________ because consumers can wield greater power and control in the marketplace through communication technologies.
A) partner relationship management
B) supply chain management
C) customer relationship management
D) market segmentation
E) target marketing

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) allows companies to build long-lasting relationships with their customers by understanding their needs and preferences through feedback and communication technologies. This empowers consumers to have greater power and control in the marketplace while also benefiting companies by improving customer retention and loyalty.

The Marketing World Is Embracing ________ Because Consumers Can Wield