Beyond simply retaining good customers,marketers want to constantly increase their "share of customer." What does this mean in marketing terms?
A) Marketers want to increase their market share.
B) Marketers want to increase the share they get of the customer's purchasing in their product categories.
C) Marketers want to increase the profit margin with this target market.
D) Marketers want to continuously increase their customers' levels of satisfaction.
E) Marketers want to turn satisfied customers into delighted customers.

Question

Quizplus · Accepted Answer

"Share of customer" refers to the proportion of a customer's total purchasing in a given product category that is captured by a particular brand or company. Marketers aim to increase this share by encouraging customers to buy more frequently or in larger quantities, or by introducing new products or services that meet their needs. This approach is more cost-effective than constantly acquiring new customers, as it builds loyalty and maximizes the value of the customer base.

Beyond Simply Retaining Good Customers,marketers Want to Constantly Increase Their