An organic farmer has identified three distinct groups who might be interested in his products: vegetarians,people who are concerned about chemicals in their foods,and people who consider themselves innovators and trendsetters.These three groups are examples of ________.
A) marketing mixes
B) market segments
C) value propositions
D) mass markets
E) marketing intermediaries

Question

Quizplus · Accepted Answer

These three groups are examples of market segments, which are specific groups of consumers who share similar needs or characteristics and are likely to respond to a particular marketing mix. By identifying these segments, the farmer can tailor his marketing messages and product offerings to better meet the needs of each group.

An Organic Farmer Has Identified Three Distinct Groups Who Might