Alfia,a team leader in charge of customer relationship management,is planning strategies for improving the profitability of her firm's least profitable but loyal customers.She is also examining methods for "firing" customers in this group who cannot be made profitable.To which of the following customer relationship groups do these customers belong?
A) butterflies
B) true friends
C) strangers
D) barnacles
E) short-term customers

Question

Quizplus · Accepted Answer

The customers in question belong to the "barnacles" group, which refers to customers who are loyal but low-profit. The team leader is examining ways to improve profitability for this group and potentially "fire" unprofitable customers within this group.

Alfia,a Team Leader in Charge of Customer Relationship Management,is Planning