Customers can be classified into four relationship groups,according to their profitability and projected loyalty.Which type of customers have the highest profit potential and strong loyalty?
A) barnacles
B) strangers
C) butterflies
D) true friends
E) big fish

Question

Quizplus · Accepted Answer

True friends have both high profitability and strong loyalty, indicating they have the highest profit potential among the customer groups.

Customers Can Be Classified into Four Relationship Groups,according to Their