A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a ________.
A) frequency marketing program
B) basic customer relationship
C) club marketing program
D) partner relationship management technique
E) structural benefit

Question

Quizplus · Accepted Answer

A frequency marketing program rewards customers for their repeat business, such as offering room upgrades or other benefits to customers who stay at the hotel frequently. This is a common tactic used by hotels to maintain customer loyalty and encourage repeat business. Therefore, the best choice for this scenario would be A) frequency marketing program.

A Room Upgrade Offered by a Hotel to a Guest