Pete Lim,a recent graduate of business school,has a different approach than his marketing manager,who believes in keeping customers at arm's length and using mass media advertising.Pete knows that today successful firms practice ________.
A) club marketing
B) frequency marketing
C) mass marketing
D) customer satisfaction
E) market segmentation

Question

Quizplus · Accepted Answer

The Answer of Pete Lim,a recent graduate of business school,has a different approach than his marketing manager,who believes in keeping customers at arm's length and using mass media advertising.Pete knows that today successful firms practice ________.
A) club marketing
B) frequency marketing
C) mass marketing
D) customer satisfaction
E) market segmentation

Pete Lim,a Recent Graduate of Business School,has a Different Approach