Which of the following provides an answer to these questions: What is our business? Who are our customers? What do our customers value? What should our business be?
A) objectives and goals
B) a mission statement
C) a business portfolio
D) marketing and functional strategies
E) operational strategies

Question

Quizplus · Accepted Answer

A mission statement typically includes information about a business's purpose, target customers, and values, which can help articulate what the business is, who its customers are, what they value, and what the business should be. Objectives and goals (A) are more focused on specific aims and targets, while a business portfolio (C) is a collection of different products or services offered by the same company. Marketing and functional strategies (D) and operational strategies (E) are more concerned with specific approaches to marketing, operations, and functional areas of the business.

Which of the Following Provides an Answer to These Questions