Business portfolio planning involves two steps: ________ and ________.
A)identifying SBUs; assessing the attractiveness of SBUs
B)analyzing the current business portfolio; shaping the future business portfolio
C)identifying internal strengths; identifying external opportunities
D)conducting a SWOT analysis; establishing marketing controls
E)identifying growth opportunities; evaluating growth opportunities

Question

Quizplus · Accepted Answer

The two steps involved in business portfolio planning are analyzing the current business portfolio and shaping the future business portfolio. Identifying SBUs and assessing their attractiveness is a part of analyzing the current portfolio, while identifying internal strengths and external opportunities is a part of conducting a SWOT analysis. Evaluating growth opportunities is a part of shaping the future portfolio, but it is not the only step involved. Marketing controls are established after the portfolio planning is complete.

Business Portfolio Planning Involves Two Steps: ________ and ________

Business Portfolio Planning Involves Two Steps: and