Which of the following is an accurate guideline for a clear mission statement?
A)A mission statement should focus on sales.
B)A mission statement should declare how the company intends to win in the marketplace.
C)A mission statement should focus on profits.
D)A mission statement should be very general.
E)A mission statement should be very specific.

Question

Quizplus · Accepted Answer

A clear mission statement should declare how the company intends to win in the marketplace, which includes more than just focusing on sales or profits. It should provide a specific and focused direction for the company and its stakeholders. A very general or very specific statement may not provide adequate guidance for decision-making and goal-setting.

Which of the Following Is an Accurate Guideline for a Clear