After management has identified the key businesses making up its company, what is the next step?
A)Identify businesses in which to invest.
B)Assess the attractiveness of its SBUs.
C)Decide whether to harvest any businesses.
D)Complete short-range planning.
E)Complete SBU identification.

Question

Quizplus · Accepted Answer

Once management has identified the key businesses making up its company, the next step is to assess the attractiveness of its strategic business units (SBUs). This involves analyzing factors such as market growth rates, competitive forces, and internal capabilities of each SBU, to determine which ones are worth investing in and which ones may need to be divested or harvested.

After Management Has Identified the Key Businesses Making Up Its