________ is the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.
A)Strategic planning
B)Annual market planning
C)Short-term planning
D)Long-range planning
E)Advertising

Question

Quizplus · Accepted Answer

Strategic planning involves analyzing an organization's strengths and weaknesses, identifying opportunities and threats, and creating a plan to achieve the organization's goals. This process helps ensure that the organization's capabilities are aligned with its marketing opportunities, thereby enabling it to achieve a strategic fit. Annual market planning, short-term planning, and long-range planning are all components of strategic planning, but they do not encompass the entire process. Advertising, while important, is a tactical decision that is made after the strategic planning process is complete.

________ Is the Process of Developing and Maintaining a Strategic