The marketing concept is best thought of as which of the following?
A)a guiding philosophy for the company's marketing strategy
B)a specific company tactic to build relationships with customers, vendors, and suppliers
C)the overall purpose of the company
D)the position the company's product holds in customers' minds
E)the organization of the company's marketing department

Question

Quizplus · Accepted Answer

The marketing concept is a guiding philosophy that focuses on meeting the needs and wants of customers while achieving the organization's goals. It is a strategic approach that helps companies align their marketing efforts with the needs and desires of their target audience.

The Marketing Concept Is Best Thought of as Which of the Following