In the BCG matrix,income from ________ can be used to help finance the company's question marks and stars.
A)dogs
B)SBUs
C)cash cows
D)sales revenue
E)overseas operations

Question

Quizplus · Accepted Answer

The BCG matrix divides a company’s product portfolio into four categories, namely cash cows, stars, question marks, and dogs. Cash cows are products that generate high revenue and profits, while stars are products that have high growth potential and high market share. In contrast, question marks have low market share but high growth potential, while dogs have low market share and low growth potential. Income from cash cows can be used to help finance the company’s question marks and stars, as they require significant investment to sustain growth and market share. Therefore, the best choice is C, cash cows.

In the BCG Matrix,income from ________ Can Be Used to Help