A strategy focused on generating more sales from existing customers without changing a firm's products is ________.
A)market development
B)market growth
C)market penetration
D)product development
E)market attractiveness

Question

Quizplus · Accepted Answer

Market penetration is a strategy that aims to increase sales of existing products within existing markets. It focuses on the current customer base and aims to sell more to them through various tactics such as promotions, discounts, loyalty programs, etc. It does not involve introducing new products or entering new markets.

A Strategy Focused on Generating More Sales from Existing Customers