In the Boston Consulting Group approach,________ serve(s)as a measure of company strength in the market.
A)relative market share
B)annual sales or profits
C)resource utilisation
D)market growth rate
E)capital investment

Question

Quizplus · Accepted Answer

The Boston Consulting Group approach uses the relative market share as a measure of company strength in the market because it indicates a company's position compared to its competitors in the industry. A high relative market share means that the company is a market leader or has a strong competitive advantage, while a low relative market share means that the company has a weaker position in the market.

In the Boston Consulting Group Approach,________ Serve(s)as a Measure of Company