In the BCG approach,the most likely candidate for divestment decisions is a ________.
A)star
B)dog
C)question mark
D)cash cow
E)cat

Question

Quizplus · Accepted Answer

According to the BCG approach, dogs are the most likely candidates for divestment decisions. Dogs have a small market share in a low-growth industry, and they often generate little to no profit. As a result, companies may choose to divest these products or business units and invest in more promising opportunities.

In the BCG Approach,the Most Likely Candidate for Divestment Decisions