The best-known product portfolio planning method was developed by ________.
A) the Boston Consulting Group
B) Philip Kotler
C) the SWOT Consulting Group
D) the SRI Consulting Firm
E) James P. Hess

Question

Quizplus · Accepted Answer

The best-known product portfolio planning method is known as the Boston Consulting Group (BCG) matrix. It was developed by the Boston Consulting Group in the early 1970s and is still widely used today. Philip Kotler is a well-known marketing expert but did not develop the BCG matrix. The SWOT Consulting Group and the SRI Consulting Firm are not known for developing product portfolio planning methods, and James P. Hess is not a known figure in this field.

The Best-Known Product Portfolio Planning Method Was Developed by ________