An invitation to go water-skiing for the weekend forced Donna to look at her current wardrobe.She decided she needed a new wet suit.Donna was in which stage of the purchase decision?
A) product evaluation
B) situational analysis
C) need recognition
D) problem screening
E) information search

Question

Quizplus · Accepted Answer

Donna is realizing her need for a new wet suit, so she is in the need recognition stage of the purchase decision.

An Invitation to Go Water-Skiing for the Weekend Forced Donna