Alfred thought he had received the best deal on his new car.Shortly after the purchase,Alfred started to notice certain disadvantages of his new car as he learned more about other cars available.Alfred is experiencing ________.
A) post-purchase culture
B) selective perception
C) post-purchase dissonance
D) purchase decision
E) information evaluation

Question

Quizplus · Accepted Answer

Post-purchase dissonance is the feeling of regret or dissatisfaction after a purchase has been made. In this scenario, Alfred is experiencing post-purchase dissonance because he thought he had received the best deal on his new car, but he is now noticing certain disadvantages and learning about other cars that may have been better options.

Alfred Thought He Had Received the Best Deal on His