Lexus works to keep customers happy after each sale,aiming to delight the customer in order to gain a customer for life.In this pursuit,Lexus is focused on which step of the buyer decision process?
A) need recognition
B) information search
C) evaluation of alternatives
D) purchase decision
E) post-purchase behavior

Question

Quizplus · Accepted Answer

Lexus is focused on post-purchase behavior, which is the final step in the buyer decision process. By keeping customers happy after a sale, Lexus is hoping to encourage repeat purchases and create long-term customer loyalty.

Lexus Works to Keep Customers Happy After Each Sale,aiming to Delight