Refer to the scenario below to answer the following questions.
The Dress Connextion began in 2004 as an upscale dress shop in a fashionable shopping center, catering to a wealthy, mature clientele in Singapore. But as Singapore prospered and began to see an increase in the number of affluent, younger, and more demographically diverse consumers, the once-popular fashion boutique was increasingly perceived as stodgy and snobby. By 2009, many of such specialty shops suffered financially. Most shops attracted only tourists who enjoyed browsing through the displays. Owners of The Dress Connextion had noticed the shifts in population and buying behavior of the typical shopper by the late nineties. The wealthy, mature clientele had been replaced with affluent families with children and a mix of foreigners. Specialty items at The Dress Connextion gradually disappeared, replaced by global brand-name apparel. Others followed suit by also bringing in brands from Europe and America in order to remain competitive.
-It is most likely that each consumer segment attracted to The Dress Connextion would have which of the following in common with the other consumer segments?
A) subculture
B) personality
C) AIO dimensions
D) life-stage
E) membership groups

Question

Quizplus · Accepted Answer

The scenario suggests that the changes in the consumer base were driven by shifts in demographics and buying behavior, indicating that the different segments of consumers had different AIO (activities, interests, and opinions) dimensions. Therefore, it can be inferred that each consumer segment would have AIO dimensions in common with the other consumer segments.

Refer to the Scenario Below to Answer the Following Questions