According to one analyst,a Harley-Davidson motorcycle can make you feel like "the toughest,baddest guy on the block." Harley-Davidson promotes its motorcycles with images of independence,freedom,and power.Harley-Davidson has created a(n)________.
A) attitude
B) life-cycle stage
C) brand motivation
D) brand personality
E) brand self-image

Question

Quizplus · Accepted Answer

Harley-Davidson has created a brand personality that is rugged, adventurous, and powerful, which appeals to consumers who desire these qualities in themselves.

According to One Analyst,a Harley-Davidson Motorcycle Can Make You Feel