Carrie tends to purchase various brands of bath soap.She has never been loyal to a specific brand; instead,she does a lot of brand switching.Carrie exhibits ________.
A) dissonance-reducing buying behavior
B) complex buying behavior
C) habitual buying behavior
D) variety-seeking buying behavior
E) brand familiarity buying behavior

Question

Quizplus · Accepted Answer

Carrie's tendency to switch between various brands of bath soap indicates that she is exhibiting variety-seeking buying behavior, which is characterized by a desire to try different brands and products.

Carrie Tends to Purchase Various Brands of Bath Soap