Fiona wants to buy a new coat.During the ________ stage of her purchase process she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales,and she will visit nearby stores to see what is available in her price range.
A) product evaluation
B) alternative evaluation
C) need recognition
D) information search
E) purchase decision

Question

Quizplus · Accepted Answer

Fiona is in the information search stage of her purchase process, where she is actively seeking out information about the product (coat) she wants to buy, through various sources like friends, newspapers, and stores.

Fiona Wants to Buy a New Coat