If the consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the consumer may store the need in memory or undertake a(n)________.
A)brand personality
B)selective retention
C)postpurchase behavior
D)information search
E)product adoption

Question

Quizplus · Accepted Answer

If the consumer is not satisfied with the product available at the moment, they may undertake an information search to find a satisfying product. The other options do not seem to fit the context. Brand personality refers to the set of qualities associated with a brand, selective retention refers to the consumer's tendency to remember information that supports their attitudes and beliefs while forgetting information that contradicts them, post-purchase behavior refers to the consumer's actions after purchasing a product, and product adoption refers to the consumer's decision to try out a new product.

If the Consumer's Drive Is Strong and a Satisfying Product