________ can vary in terms of seriousness or importance, and the goal of advertising at this stage is to activate or stimulate the need.
A)Need recognition
B)Information search
C)Evaluation of alternatives
D)Purchase decision
E)Postpurchase behavior

Question

Quizplus · Accepted Answer

Need recognition refers to the first stage in the consumer decision-making process, where a consumer realizes that they have a need or want. Needs or wants can vary in terms of seriousness or importance, and advertising during this stage aims to activate or stimulate the need.

________ Can Vary in Terms of Seriousness or Importance, and the Goal