________ is the stage in which consumers compare various products and features and reduce the list of options to a manageable number.
A)Need recognition
B)Information search
C)Evaluation of alternatives
D)Purchase decision
E)Postpurchase behavior

Question

Quizplus · Accepted Answer

Evaluation of alternatives is the stage in which consumers compare various products and their features to reduce the list of options to a manageable number. During this stage, consumers weigh the pros and cons of each option and evaluate them based on their needs and preferences to make an informed purchase decision.

________ Is the Stage in Which Consumers Compare Various Products