Although there are many differences between business buying behavior and consumer buying behavior,both respond to the same four stimuli: product,price,promotion,and ________.

Question

Quizplus · Accepted Answer

The other options may have some impact on both business and consumer buying behavior, but the fourth stimulus that both respond to is "place" - the location or distribution channel where the product or service is made available. Both types of buyers consider convenience, ease of access, and other factors related to the place where they can make the purchase.

Although There Are Many Differences Between Business Buying Behavior and Consumer