The decision-making unit of a buying organization is called the ________.

Name: The decision-making unit of a buying organization is called the ________.
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Question

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The buying center is the decision-making unit of a buying organization. It consists of individuals and groups who participate in the buying decision process, such as users, influencers, buyers, and gatekeepers. The other options are not relevant to the concept of the decision-making unit of a buying organization.

The Decision-Making Unit of a Buying Organization Is Called the ________