Which of the following types of factors influencing members of a buying center are typically the most difficult for marketers to assess?

Question

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Interpersonal factors are the most difficult for marketers to assess, as they involve the personal relationships and dynamics between members of the buying center, which may not be visible or easily measurable. Economic, technological, organizational, and political factors can often be researched and analyzed more objectively.

Which of the Following Types of Factors Influencing Members of a Buying