The business marketer must learn who participates in the _____________,each participant's relative influence,and what evaluation criteria each decision participant uses.

Question

Quizplus · Accepted Answer

The statement refers to the buying decision process, which involves identifying the different people or groups involved in the decision, the level of influence they have, and the criteria they use to evaluate potential solutions. This information is crucial for the business marketer in creating effective marketing strategies that target the different decision influencers and provide them with the information they need to make a purchase decision.

The Business Marketer Must Learn Who Participates in the _____________,Each