In which stage of the business buying process is it a supplier's task to make sure that the buyer has experienced expected satisfaction?

Question

Quizplus · Accepted Answer

The performance review stage is where the buyer evaluates the supplier's performance and determines whether they have met the expected satisfaction. It is the supplier's responsibility to ensure that the buyer is satisfied with the product/service and has had a positive experience. Thus, option B is the correct answer.

In Which Stage of the Business Buying Process Is It