A buyer would be most likely to review trade directories in which stage of the business buying process?

Question

Quizplus · Accepted Answer

Trade directories are likely to be reviewed in the supplier search stage, as they are a useful resource for identifying potential suppliers who may be able to meet the buyer's requirements. In earlier stages of the buying process, such as problem recognition or general need description, the buyer may not yet be focused on identifying specific suppliers or products. In the later stages of supplier selection, the buyer is likely to be more focused on evaluating specific companies or products and may use a variety of sources to gather information, including trade directories, but these may not be as central to the decision-making process.

A Buyer Would Be Most Likely to Review Trade Directories