Which of the following is the process of the buying center deciding on the best product characteristics?

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Quizplus · Accepted Answer

Product specification involves the buying center deciding on the best product characteristics, such as performance, quality, features, and design, that meets their specific needs and requirements. Value analysis is a process of evaluating the costs and benefits of different suppliers, while the general need description is a stage in the buying process where the buying center identifies a general need for a product or service. Marketing myopia refers to a narrow focus on selling a specific product instead of fulfilling the broader needs and wants of customers. A purchase order is a document that a buyer sends to a supplier to request goods or services.

Which of the Following Is the Process of the Buying